On a Monday after S &P downgraded the U.S.’s credit rating and the market plunged more than 600 points, it seems that the mission of Fashion’s Night Out (FNO) is just as relevant now as it was in 2009 when it was created. A joint effort between American Vogue (Her Fashion Goddess Anna Wintour presiding), the Council of Fashion Designers of America, NYC & Company, and the City of New York, FNO is a one day event running before Fall Fashion Week to celebrate fashion, consumer confidence, boost the industry’s economy, and put the fun back in shopping. In three years, the event has gone from local to global and will be celebrated in 100 cities throughout 15 countries this September (God knows we aren’t the only country suffering a diminishing economy). Although you make think this event is frivolous given the serious economic issues we are facing, disconnected from reality or simply not applicable to your life, I have one thing to say to you : ARE YOU INSANE? Fashion’s Night Out is the equivalent to Uma Thurman getting the syringe jammed into her heart in Pulp Fiction. It’s not only an incredibly fun night that brings designers, models and consumers together to celebrate their love of fashion, but it drives home the importance that consumer confidence and spending has on overall economic performance. No spending + no job creation = stalled economy. So, how to get involve? Start here:
Polyvore, an online store/ blog that allows its community to pull and style outfits from e-commerce enabled retailers, it has become the go to place to discover and create new trends. After partnering with YSL last year by inviting its readership to visit the YSL store on 5th avenue and style sets, Polyvore has ramped up its efforts this year by dedicating a section of its site to showcasing merchandise from FNO online retailers. During a three-week event, Polyvore’s community of virtual stylists will participate in a contest to create the best sets featuring their favorite fashion items from Fashion’s Night Out. Each week a theme will be provided to inspire set creators, and each day of the competition a Vogue editor will select a set that best represents the weekly theme, to feature on Vogue.com.
The weekly themes are:
August 15: Fall Wardrobe Favorites
August 22: What to Wear Out for FNO
August 29: Dress Your Favorite Fashion Icon for Fashion Week
At the end of each week, two sets featured on Vogue.com will be entered to win an exciting Grand Prize. One winning set will be determined by a guest fashion judge (Blake Lively, Alexander Wang and the only Ginger that matters, Grace Coddington) and the other by a vote of Vogue.com readers.
On September 5, Vogue.com will present the six winning theme sets for visitors to vote on who should receive the Grand Prize. Voting will continue through the night of Fashion’s Night Out; the results will be announced on September 9, 2011.
As previously mentioned, the grand prize winner will win a trip with a guest to NYC to attend a Vogue photo shoot and take a tour of the famed Vogue fashion closet with an editor.
Celebrity fashionistas, designers and Vogue editors will also be guests on the site, creating their own sets and interacting with Polyvore’s community of over 10 million unique visitors.
This is your chance to not only show the world where your inspiration and point of view takes you, but probably the only chance you will ever have to enter 5 Times Square. If you need a little motivation, this is an inside view of Vogue’s beauty closet:
Couch Potatoes Welcome!
Unlike the first two years, FNO 2011 will welcome online retailers to participate in the fun. In a acknowledgment to the power of the internet (and maybe the overall trepidation of those who might want to participate but are intimidated by the big crowds and fashion elite), anyone can join in the fun from their home. Designers, retailers and brands registering with FNO will host exclusive online sales and feature original content live (read incredible deals!). So make like Blake and check out http://www.fashionsnightout.com/ to check out the developing schedule of participating online e-tailers.
Exclusive Fashion, Celebrity and Designer Meet and Greets, and Karaoke
If one thing can bring together the exclusive and the everyday, it’s fashion. By ‘exclusive’ we mean designers and celebrities who have clothing/fragrance/accessory collections and want to take advantage of the channel FNO provides to interact directly with fans and consumers alike by participating in parties, appearance and all kinds of special events. Although this year’s roster of events is still in development, here is a quick review of just a portion of those opinion leaders who participated last year:
Ah. I am literally counting down the seconds to the end of August’s hellish heat and the arrival of Fall and Fashion! Apparently I am not the only one as the official FNO’s website has a live countdown.
You have 30 days to order your official FNO 2011 t-shirt (worn by “it” model, Arizona Muse), featuring a totally redesigned brand logo. I gotta say, I like this shirt as well as the other products available for this first time this year:
Mark your calendars and get involved in making this world more economically stable and equally important, more fashionable.