Tag Archives: GOP primary canidates

The Women Behind the GOP Candidates and the Fashion Brands that Should Love Them

Of all the angles reporters have taken to discuss the GOP candidates for the nomination for the 2012 presidential election, I am unaware of one that has yet to speak from the viewpoint of the leading fashion designers that stand to gain the most from the triumph of a specific candidate. You may question why anyone should care what the fashion industry thinks of the candidates, but given the incredible power and influence the current First Lady has proven to have in putting emerging designers like Jason Wu on the map (he’s penning  a ‘thank you’ letter to Michelle O. for his upcoming Target collaboration as I write this) and driving sales at popular retailers like J.Crew, the style profile of the most visible American female can have a very significant financial impact.  So, looking at the top GOP candidates thus far in the race to the primaries, let’s see which designers might be lobbying for their chance in the social and economic spotlight as the First Lady’s fashion guru:

1. Carolina Herrera -> Anita Perry

Anita and Rick Perry, 2011

Carolina Herrera, the reining queen of sophisticated and refined day and evening wear for the wealthy, ladies-who-lunch crowd, is a perfect match for Anita.  A former nurse, with an M.S. from the University of Texas, Anita is currently a full time supporter of her wealthy husband’s bid for the Republican nomination.  Between the weekly church services, supporter rallies and fundraising dinners, Anita will have ample opportunities to impress at a black tie affair in this frock from Herrera:

Carolina Herrera Fall Winter 2011

2. Oscar de la Renta -> Ann Romney

Mitt and Ann Romney, 2011

Like Perry, Mitt Romney has a boatload of moolah and his wife, a Harvard graduate, has quite refined, classic and expensive taste.  As the housewife of an experienced and successful businessman, Ann understands her role as a hostess and social connector quite well and has no problem buying the right clothes to project the correct image: conservative, classy and eternally chic.  Who better to go to than Oscar de la Renta.  Popular with the Park Avenue crowd, de la Renta is beloved for his sleeveless day dresses, lavish coats and fitted skirt suits.  Ann would make a statement in this gorgeous eggplant color sheath dress, accessorized with an amazing gemstone brooch:

Oscar de la Renta Fall Winter 2011

3. Chicos -> Carol Paul

Ron and Carol Paul

Chico’s,  a retailer catering to the everyday woman featuring a full line of private label apparel, accessories, and jewelry, with a focus on comfort, is a perfect fit for Carol, the seventy-something wife of Ron Paul.  Anne has avoided the campaign trail thus far stating that without her presence, “the house would fall apart”.  Unlike the previous two ladies, Carol is very relatable both in appearance and in her simple, yet attainable style which screams, average America.  For the same reason, White House, Black Market might want to join Chico’s in a 2-for-1 fashion fundraiser:

A look from Chico’s Fall 2011

A versatile day to evening dress by White House Black Market, Fall 2011

4. Ann Taylor -> Gloria Cain

Herman and Gloria Cain

The sixty-five year old housewife is known in inner circles to be incredibly supportive of her husband, an involved mother and also quite shy, so don’t expect her to be out front during the campaign season.  Given the little we have seen of Gloria, she appears to be a woman who prefers conservative, classic and tailored clothing with a pop of color or fashionable point of interest.  Ann Taylor, a clothing retailer catering to women ages 35-60, delivers sophisticated and high quality clothing with an affinity for tailored, conservative styling. Ding! That’s a match. Also, given the company’s choice of brand ambassadors over the past two years (among them Heidi Klum, Naomi Watts and Katie Holmes) as well as the current face, Demi Moore, the brand appears to be seeking to increase its style quotient and fashion following. Dressing the First Lady would be the ultimate ticket to exposure. Imagine the chic statement Gloria could make in one of these two looks from Ann Taylor’s Fall/Winter 2011 collection:


So, do you think we hit the nail on the head? Are there other designers who you think would be a better fit for these potential First Ladies? If so, post your comment so we can start a dialogue.  Up next is the most likely Democratic candidates for the nomination and the brands that are hot on their tales.

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